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How Tapi went from 1.4 to 2.2 demo bookings a day in three months, on the same spend

[One or two sentences: what was broken, what changed and what it did to pipeline, without touching the budget.]

Branko Jovanovic
TapiCase study• 1 min read

Results

In short, what changed over three months of working with Tapi:

  • 1.4 → 2.2 demo bookings a day
  • Same ad spend
  • 3 months from start to result
  • [Metric] [what it measures]
Demo bookings / day
1.4 → 2.2
Ad spend
Same
[What the chart shows and where the data comes from, e.g. booked demos per day from the CRM, 7-day average.]

Client

[Who Tapi is, who they sell to and how their sales motion works. Two or three short paragraphs.]

[Where paid media, the website, the CRM and sales sat when we started, and who owned each part.]

Challenges

[What was going wrong before, in the client’s own terms.]

  • [Challenge one] - [One sentence on what it was and why it cost money.]
  • [Challenge two] - [One sentence.]
  • [Challenge three] - [One sentence.]

The goals for the engagement were:

  1. [First goal, stated as an outcome]
  2. [Second goal, stated as an outcome]

What I did

[One paragraph on the approach: where the diagnosis started and what it found.]

  1. [Fix one] [and what it changed]
  2. [Fix two] [and what it changed]
  3. [Fix three] [and what it changed]

1. [First fix, in detail]

[How it was done, what tools and data were involved, and what broke along the way.]

  • [Step] - [Detail.]
  • [Step] - [Detail.]

2. [Second fix, in detail]

[How it was done.]

Outcome

[What the numbers look like now, what the team does differently, and what is next.]

Start with the diagnosis

Three to four weeks, fixed scope. A ranked list of where the money leaks, what each one is worth, and the order I’d fix them in.

Book a call to see whether it fits.

Industry
Property Maintenance Software
Definition
[One or two sentences on what Tapi does, who it serves and at what scale.]
Headquarters
[City]